Consumer Data, Direct From the Consumer.

Access consented data shared directly by real people. Then use it to build audiences, run research or enrich your data.

  • Consent-based data
  • CCPA/CPRA rights supported
  • Opt-outs within 15 business days

Better signals because people meant it.

Most data guesses what people want. Reklaim asks them.

INFERRED DATA

A guess based on what someone did.

  • Visited car review sites → might be buying a car.
  • Read about EVs → might care about sustainability.
  • Clicked a stroller ad → might be expecting a baby.

ZERO-PARTY DATA

A fact the member chose to share.

  • “I’m buying a car in the next 6 months.”
  • “I care about EVs and sustainability.”
  • “We’re expecting a baby this year.”

One source. Three ways to put it to work.

Reach audiences, hear directly from consumers or access the data through your existing systems.

FOR ADVERTISERS

Reach people who raised their hand.

  • Target zero-party purchase intent, interests and life events
  • Activate audiences through the platforms you already use
  • Measure against a clean, consented audience

Explicit opt-in

Every member chose to be reached.

FOR RESEARCHERS

Get answers from verified people.

  • Target respondents using zero-party profile attributes
  • Hear directly from verified, explicitly opted-in consumers
  • Connect survey responses to existing profile data

Days

Not weeks, to field.

FOR DATA TEAMS

Put consented consumer data to work.

  • Enrich your existing customer and audience data
  • License zero-party attributes for your own models and tools
  • Use consented data for AI/ML models and lookalike modelling

1,000+

Zero-party consumer attributes.

Build an audience from what people told us.

Combine zero-party intent, demographics and interests to build an audience based on what people actually told us, not what a model guessed.

  • Filter using zero-party attributes, not inferred behaviour
  • See your available audience before you commit
  • Activate through the platforms you already use
Audience Explorer
  • DemographicAdults 25–44
  • Zero-party intentBuying a car in the next 6 months
  • InterestEV & sustainability

184,200

matching explicitly opted-in members

Illustrative audience size

Activate audience

See what zero-party data can do.

What each team gets from data shared directly by explicitly opted-in consumers.

Audiences you can defend to legal. And that actually perform.

Build audiences from what people told us they plan to buy and care about, then activate them on the platforms you already use. No third-party cookies.

Zero-party
Based on what people told us
Consented
Permission built in
Direct
Delivered to your existing platforms

How it works

Built from
Zero-party intent & interests
Consent
Explicit opt-in
Activation
Your existing platforms
Reach
Explicitly opted-in members only

Designed to help your legal and procurement teams say yes faster.

  • User Consent

    Every data point comes from a member who chose to share it.

  • Fair Compensation

    Members are rewarded for the data they choose to share.

  • Data Control

    Members stay in control and can change or revoke their permissions.

  • Transparency

    Members know what they are sharing and how it can be used.

  • CCPA/CPRA rights supported
  • Opt-outs within 15 business days
  • Do Not Sell requests honored

Ready to put zero-party data to work?

Reach the right audiences, hear directly from consumers or bring zero-party data into your business.